With packaging research an area of specialty, Kaylor Hildenbrand, Owner and Principal Consultant for PARK Research Partners, recently launched PackageSPEAK – a website where consumers are encouraged to share their likes, dislikes and frustrations with packaging and help to impact the industry.

Kaylor actively engages consumers and industry professionals online through the site, on Facebook and on Twitter, and is endeavoring to build PackageSPEAK into a source of insights and inspiration for brands and packaging professionals.

A version of the site can also be utilized by clients for gathering insights.